When Google displays the search results, you will normally see what are called ‘paid for’ results displayed at the top of the page and sometimes down the side of the page. The ‘paid for’ results section is normally lightly shaded and is frequently labelled as ‘sponsored’ links or advertisements.
If you want your company to be displayed within the ‘paid for’ results section, then you need to register with Google, and take part in a global auction. This global auction will determine which company is displayed at the top of the paid for results, and which companies are displayed further down the list. The more you bid, the more likely that you will be displayed at the top of the paid for results section.
Using the paid for results service from Google can be attractive to new companies that have not yet fully developed their website, but nevertheless need to attract business via the search engine results.
You should read all the available information from Google, prior to entering into their paid for service and you should know how to cap expenditure within a certain time period. Also be aware that this form of advertising can be very expensive, but on the other hand, if you are getting results it may well be worth the expense.
The organic results, also referred to as natural results, are displayed beneath the paid for results. There is no charge for having your web pages displayed within the organic results section. The order in which web pages are displayed within the organic section is determined by a series of complex algorithms used by Google to rank websites.
Search engine optimization is all about getting your website to be displayed as high as possible within the organic results section of the search engine results.
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